SCMP Style is in Hot Pursuit of Louis Vuitton

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SCMP Style is in Hot Pursuit of Louis Vuitton
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For the latest edition of SCMP Style, the South China Morning Post’s fashion supplement, Mathieu Simoneau graces a cover in Louis Vuitton. Captured by photographer David Roemer (Atelier Management), Mathieu’s presence is magnetic, with a particular focus on the juxtaposition of texture and form.

Mathieu covers the magazine in a simple tank with trousers and an LV belt.

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Aryeh Lappin styles the story, highlighting an artful curation of Louis Vuitton’s latest offerings, showcased by Mathieu and fellow models Anden Scudder, Cheng Wei, Finlay Mangan, and Omar Sesay.

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Each piece, whether the geometric vibrancy of a coat or the understated chic of black trousers, is presented with an air of effortless sophistication.

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At the same time, the choice of a rugby shirt and matching shorts speaks to a playful yet cultivated casualness.

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The editorial captures the essence of contemporary fashion, where comfort intersects with luxury, and personal expression is boundless.

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Hair by Gonn Kinoshita
Makeup by Linda Gradin
Production by Inner Circle
Casting by Shawn Dezan



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