For the latest edition of SCMP Style, the South China Morning Post’s fashion supplement, Mathieu Simoneau graces a cover in Louis Vuitton. Captured by photographer David Roemer (Atelier Management), Mathieu’s presence is magnetic, with a particular focus on the juxtaposition of texture and form.
Mathieu covers the magazine in a simple tank with trousers and an LV belt.
Aryeh Lappin styles the story, highlighting an artful curation of Louis Vuitton’s latest offerings, showcased by Mathieu and fellow models Anden Scudder, Cheng Wei, Finlay Mangan, and Omar Sesay.
Each piece, whether the geometric vibrancy of a coat or the understated chic of black trousers, is presented with an air of effortless sophistication.
At the same time, the choice of a rugby shirt and matching shorts speaks to a playful yet cultivated casualness.
The editorial captures the essence of contemporary fashion, where comfort intersects with luxury, and personal expression is boundless.
Hair by Gonn Kinoshita
Makeup by Linda Gradin
Production by Inner Circle
Casting by Shawn Dezan
