The golden light of California stretches across the horizon—brightening Oliver Peoples’ spring 2024 campaign titled “Facing West.” A striking interplay of nostalgia and modern sophistication, the advertisement features Kit Butler.
The British model captures the camera’s gaze, appearing before photographer Matthew Brookes. The campaign, a celebration of West Coast spirit, is a series of moments that pause time, where the soft, diffused natural light wraps around the sleek contours of the eyewear, highlighting the refined aesthetics of Oliver Peoples’ spring 2024 collection.
Oliver Peoples Spring 2024 Campaign
The Rosson Sun sunglasses emerge as one of the campaign’s stars. Their rectangular frames exude a classic yet contemporary aesthetic, a juxtaposition that mirrors the timeless allure of California’s landscapes.
Translucent frames also command attention, with the Rosson eyeglasses taking center stage, their crystal-clear composition evoking the purity of coastal waters. These pieces are a homage to the art of eyewear design, reflecting a palette that pulls from the subdued and earthy tones of the westward terrain.
With each frame, Oliver Peoples beckons admirers to embrace the relaxed elegance of spring on the West Coast. It’s a collection that transcends mere style; it’s an interpretation of a lifestyle, an aspiration, a hint of the serene and laid-back aura the Golden State is known for.
