In a delightful trip down memory lane, Marc Jacobs unveils the M-Archives Collections, a line that breathes new life into beloved bags such as The Stam and Mini Natasha. The designs don’t just reflect a revisit to the archives; they are a living link to the brand’s rich history and the fashion landscape of yesteryears.
Marc Jacobs M-Archives Collections
The campaign’s appeal is heightened by the reunion with model Cole Mohr, a face synonymous with Marc Jacobs, who once played a dual role as the embodiment of the Marc Jacobs man and a daring soul raiding the women’s closet. Chris Rhodes photographs Cole in an overexposed style, and he brings to the fore his characteristic nonchalant style. The photos evoke a playful, slightly retro vibe, celebrating the versatile essence of the brand.
Another remarkable aspect of this campaign is the bold showcase of Cole donning Marc Jacobs womenswear, which speaks volumes about the brand’s fluid take on fashion. It is more than a marketing move; it’s a conscious, artistic choice that challenges traditional norms and reaffirms the label’s commitment to self-expression, creativity, and nostalgia. By merging the past with the present, the M-Archives Collections become not merely a catalog of products but an artful chronicle of a fashion house’s ongoing journey.
