Esprit’s fall 2023 campaign marks a vibrant relaunch, a nod to its origins in San Francisco. The campaign intertwines the diverse vibrancy of New York City, thus forging a fresh brand identity. Iconic city locales, from the energetic Edge to the tranquil West Village, act as the campaign’s canvas, amplifying the ethos of playfulness, modernism, and coolness, as Esprit CEO William Pak shared.
Esprit Fall 2023 Campaign
At the heart of Esprit’s new campaign are models Corrado Martini, Aubrey O’Mahony, Ekow Botchway, Alecia Rodriguez, Jane Mosely, Najiyah Imani, and Se Oh. Photographer Richard Phibbs captures their essence within the city’s dynamic scenery. Meanwhile, hair stylist David Cotteblanche and makeup artist Dani Levi work their magic to accentuate each model’s unique allure.
Esprit’s fall collection exudes traditional American style, marrying versatility with eclecticism. Urban-inspired jackets, blazers, corduroy suits, eco-conscious coats crafted from recycled materials, whimsical wide-leg trousers, and rugby-inspired polo shirts create a compelling lineup.
Reinforcing the brand’s commitment to innovation, the collection features 18 new denim models. Essential season items include parkas, suits, tracksuits, knits, and jeans, each reflecting ESPRIT’s rejuvenated character. Rooted in the free spirit of San Francisco and wrapped in the dynamism of New York City, ESPRIT seeks to invigorate the season.
