The event is a two-day extravaganza of music, fashion, entertainment, and gastronomic treats.
The theme for this year’s event is “A Return to the African Future,” which will showcase Africa’s natural wealth, beauty, and elegance from the past to the present and into the future.
It’s a sensory trip, a reimagining of our legacy, and a peek at tomorrow’s design advances.
Luju 2023 will commemorate the transformational power of design and the use of fashion to impact future generations, in addition, to live performances by great African artists and a full gastronomic program.
This year’s theme, “African Fashion Folktales,” emphasizes craft mastery, with sustainable materials serving as means for reclaiming ancestral traditions. We reimagine our future by weaving these stories from our history together.
Mbali Temantimandze Kunene, Nomi, House Of Diva, and Ntrentre Couture Creations are among the designers whose designs will be showcased at the Luju Mastercard Runway Show.
“The Design and Craft creatives will be tasked with creating a capsule collection to be presented as part of the Standard Bank Luju Fashion Runway on the Mastercard Stage.”
“Working with local stylists, hair artists, and models, the collective will create a pop-up fashion performance that will be displayed on a regular basis in the Fashion Café Marketplace.”
“The Fashion Café Marketplace is a swarm of creative abundance, offering a wide range of African clothing, accessories, and skin and hair care products.
“Festival goers can find a wide variety of items inspired by African culture and heritage, including colorful apparel, distinctive jewelry, and healthy skincare products.
This market has something for everyone, whether festival-goers want to include natural, plant-based substances into their skincare routine or want to add some bold statement pieces to their outfit.
According to the event’s organizers, festival attendees may shop with assurance knowing that their purchases support small, independent enterprises and showcase the exquisite workmanship of Africa.
Designers will participate in the first market showcase following the fashion show to advertise their off-the-runway collection.
They will carry out this action as part of the Artisanal Incubator Programme for 10 MSMEs, which is sponsored by the European Union and run in collaboration with the International Trade Centre (ITC) Alliance for Action Programme.
On August 4 and 5, the Standard Bank Luju Food & Lifestyle Festival will be held at Malandela’s Farm’s House on Fire. There will be numerous South African musicians performing, including Big Zulu, Lloyiso, Sun-El Musician, Zo Modiga, and more.
About The Standard Bank Luju Food & Lifestyle Festival
A family-friendly feast of culinary exploits, high-end fashion, premium wine, and whiskey showcases fine music and wholesome entertainment.
Through culinary showcases by celebrity chefs, and fabulous fashion designs inspired by the Luju ethos “A Return to the African Future”, the festival celebrates the sophistication and elegance of African vintage style, creative design, and delicacies. Come and Eat, Sway, Love, and rejoice in our heritage and culture, in all its afro-futuristic boldness.
The Standard Bank Luju Food & Lifestyle Festival is proudly brought to you by House On Fire, with generous support from Standard Bank Eswatini.
Content courtesy of IOL , The Standard Bank Luju Food & Lifestyle Festival & NFH
