Loice Dube founded the self-titled brand Lo’Ice in 2015 as an artistic expression of high street fashion, a space to continuously experiment with how clothes are worn in the current cultural landscape while looking to the future for inspiration.
Lo’Ice offers a look into African culture and heritage yet remaining accessible to a broad global audience. The brand offers clothes that enhance the everyday experience through bold and distinctive prints and sustainable fabrics with the aim to promote the kind of eco-consumerism that gives back to the earth, and to use technology as a vehicle to drive humanity towards the future.
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