Fashion
Pride speaks to founder of Ezie Designs, Esther Ihezie
Tell me about your latest collection
My latest collection
is called Spotted. Despite being drawn to the polka dot fabric, the shapes and
patterns also remind me of tribal face paint commonly seen in West Africa. The collection
has pieces that make a statement when worn alone or paired with another pieces.
It’s fun, flirty with some edge.
How
has your heritage influenced your designs?
Growing up with West
African Nigerian heritage I was always taught three basic principles – quality,
practicality and versatility. These three concepts have influenced my design
process tremendously. Whilst designing my collection, I always asked myself are
the clothes practical? Can it be dressed up or down for any occasion? Can it be
worn with other pieces? And will it elevate my customers’ look whilst
celebrating their individuality? Once all these questions were answered
confidently, I knew I had created an amazing collection based on the principles
taught by my heritage.
What do you think makes you unique to other designers?
My aesthetic, heritage and experiences have all contributed to making me a unique African contemporary designer. However what certainly stands out is the fact that my professional background started in medicine, as I am a practicing ER doctor, which isn’t common at all in the fashion industry.
For more info visit Eziedesigns.com
