AFI Mercedes-Benz Fashion Week Joburg Spring/Summer 2017- Beach Cult by Joanna Hedley

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AFI Mercedes-Benz Fashion Week Joburg Spring/Summer 2017- Beach Cult by Joanna Hedley



Joanna Hedley prints are designed by artists and illustrators in Cape Town, and printed onto a sustainable lycra stretch for swimwear, or silk and cotton for resort wear. She showcased her new “Aloe Aloe” print was designed by her sister, Olivia Hedley at the Mercedes Benz Fashion Week, as an ode to the beautiful Aloe’s that grow around our holiday house on the Breede River, and we think it’s rather special.

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